Design for Digital Media Environments – Post 28 – Net Neutrality

At the moment the term ‘Net Neutrality’ is all over the news but what is Net Neutrality?

“Net Neutrality is the Internet’s guiding principle: It preserves our right to communicate freely online. This is the definition of an open Internet.” (http://www.savetheinternet.com/net-neutrality-what-you-need-know-now)

So why is net neutrality so important?

“Net Neutrality is crucial for small business owners, startups and entrepreneurs, who rely on the open Internet to launch their businesses, create a market, advertise their products and services, and distribute products to customers. We need the open Internet to foster job growth, competition and innovation.

Net Neutrality lowers the barriers of entry for entrepreneurs, startups and small businesses by ensuring the Web is a fair and level playing field. It’s because of Net Neutrality that small businesses and entrepreneurs have been able to thrive on the Internet. They use the Internet to reach new customers and showcase their goods, applications and services.

No company should be able to interfere with this open marketplace. ISPs are by definition the gatekeepers to the Internet, and without Net Neutrality, they would seize every possible opportunity to profit from that gatekeeper control.

Without Net Neutrality, the next Google would never get off the ground.” (http://www.savetheinternet.com/net-neutrality-what-you-need-know-now)

Hows does it effect the media industry?

The media massively needs the internet to be far and open to anyone and everyone as it inspires and encourages people to create the own pieces of media whether its a blog like Huntington post or independent film products such as pulp fiction. A lot of the creative and new innovations comes from the online community.

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